Index of all railway and model railway related websites in the UK and Ireland...  
The Royal Albert Bridge railway register, rail index, rail links, british, bachmann, carriages, club, coaches, dapol, diesel, electric, em, engines, engineer, engineering, freight, garden, good, gwr, history, historical, ho, hobby, hobbies, hornby, information, irail, late, lms, lner, locos, locomotives, manufacturer, mainline, microsoft, model, modelling, modeling, modeller, modeler, modelmaker, n, national, network, o, oo, passenger, peco, photo, photograph, preservation, privatisation, railroad, pway, rail, railtrack, railway, railroad, research, reservation, resources, retailer, search, shop, signal, simulator, society, southern, sra, station, steam, timetables, times, track, traction, train, transportation, travel, triang, uk, wagon, wrenn, Model Railways, Railway, Models, Enthusiast, Trains, Hornby, Tri-ang, Triang, Dublo, Wrenn, Farish, Graham, Track, 00, 0, N, Gauge, Scale, Tinplate, Tin, Plate
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model railways like hornby and hmrs or historical model railway society, also lots of links to thomas the tank engine in our model railways or railway web directory search engine
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Home > Advertising > Advertising Guide

Following these basic guidelines can dramatically increase your banner ads' effectiveness (and the rate at which they are clicked):

1. Be professional: People are going to get their first impressions of your web site based on your banner ad, so you need to be certain that it presents you in the best possible manner. This means you should be extra careful that all your spelling and grammar are correct. Also, select font sizes, styles and colours that maximise your ad's readability. If your banner ad is of poor quality, people will assume your web site is too.

2. Ask for an action: What do you want people who see your banner ad to do? Most likely, first and foremost, you want them to simply click on it, so be sure your ad says so.

3. Keep it simple: Your banner ad may only have a few seconds to make its impact on the viewer. As a result, it must be able to convey your message in a small amount of time. By keeping your ad's concept and wording clear and concise, you increase the likelihood that the viewer will actually get your message. Remember, if the viewer can't easily and quickly understand what your banner ad is saying, it is unlikely he/she will click on it. Use the fewest (and most simple) words you can. Just because you can fit more words in your ad doesn't mean you should. Once someone clicks to your web site, you'll have ample opportunity to provide more details.

4. Use words that raise attention or emotion: Words like "free", "special offer", "secrets", etc. help grab the viewer's attention and increase his/her curiosity in your offer. Try this technique: pretend you are reading your banner ad's text for the first time: would YOU be interested in or excited about what it offers? If not, then most people probably wouldn't be either.

5. Emphasise benefits, not features: What is the difference between a "benefit" and a "feature"? In simple terms, a "feature" is a service or an aspect of a service that you offer. A "benefit" is the actual impact it has on your customer. Let's say your site offers income tax services. Which of these is more enticing: "We specialise in finding deductions" (a feature) or "Pay less tax" (the benefit)? Advertisers realised long ago that more than anything else people want to know how your product/service can improve their lives.

6. Test your banners: Run each one for a week or two and collect any data you can (such as click through rates). Analyse your data to determine what the more successful ads have in common and then refine your ads and test them again.

model railways from the uk, layout designs for thomas the tank engine - - - - - -
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Last Modified: 00:39 Wednesday 20 January 2010

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